逆营销在银行信用卡业务中的应用研究(1)(3)
2014-11-28 01:13
导读：参考文献： [1]Kotler, Philip; Levy, Sidney J.Demarketing, yes, demarketing. Harvard Business Review, Nov/Dec71, Vol. 49 Issue 6, p74～80, 7p [2]David Cullwick, Position demarketing strategy, Jou
参考文献：
[1]Kotler, Philip; Levy, Sidney J.Demarketing, yes, demarketing. Harvard Business Review, Nov/Dec71, Vol. 49 Issue 6, p74～80, 7p
[2]David Cullwick, Position demarketing strategy, Journal of Marketing, vol.39（April 1975）pp 51～57
[3]Reichheld F. The loyalty effect：the hidden force behind growth， profits and lasting value[M].Harvard Business School Press，1996：225
[4]William A Sherden, Market Ownership: The Art and Science of Becoming 1 (New York: Amacom, 1991) p.77
[5]郝雨风李朝霞:《大客户市场与客户治理》中国经济出版社2005年10月第1版
[6]王成:全面客户体验--持续盈利的增长引擎[M].广东:广东经济出版社，2003: 35～39
[7]Christophe Benavent Gérer le portefeuille clients:une application au benulux Décisions Marketing, Janvier-avril 1995
