利益相关者视角下的品牌关系模式研究(5)
2017-01-26 01:06
导读：参考文献： [1]Tom Duncan and Sandra Moriarty. Driving Brand Value： Using Integrated Marketing to Manage Profitable Stakeholder Re-lationships [M]. McGraw-Hill. 1997. [2]王咏梅，杨钢，林涛
参考文献：
[1]Tom Duncan and Sandra Moriarty. Driving Brand Value： Using Integrated Marketing to Manage Profitable Stakeholder Re-lationships [M]. McGraw-Hill. 1997.
[2]王咏梅，杨钢，林涛.战略与企业成长——理论研究、案例分析[M]. 北京：经济科学出版社，2007.
[3]Daniel J. Koys. The effects of employee satisfaction，organizational citizenship behavior and turnover on organizational effectiveness： a unit-level longitudinal study. Personal Psy-chology. 2001，54，101-114.
[4]Don Schultz and Heidi Schultz. Brand Babble： Sense and Nonsense About Branding [M]. South- Western Educa-tional Pub. 2003.
[5]Maio，Elsie. Managing Brand in the New Stakeholder Environment [J]. Journal of Business Ethics. 2003，44 (2/3)，235-246.
[6]Catharina Gylling and Kirsti Lindberg-Repo. Investi-gating the links between a corporate brand and a customer brand [J]. Brand Management. 2006，13 (4/5)，257-267.
[7]Dawar，Niraj
