中国传统文化元素与现代设计的融合研究

Research on the Integration of Chinese Traditional Cultural Elements and Modern Design
【摘要】 在现代化背景下,设计形成了全球化语境,迎来了一个多元共生的新设计思潮,虽然全球化必然带来对传统价值观和民族认同的冲击,必然带来对民族文化的冲击,但设计活动的全球化并不意味着设计风格的同一化或民族认同的失落。在经济与文化越来越全球化的信息时代里,传承和发扬民族文化,提倡本土语言在现代设计中的应用,是时代的消费需求和文化趋势。倡导中国传统文化与现代设计的融合是提高民族认同的最好方法,我们要在吸收外来文化的基础上,创造出有鲜明民族特色的设计文化。全球语境和民族认同以及设计艺术都是涉及内容非常之泛的课题,本研究跨学科地涉及文化心理、社会心理、设计心理、市场营销、视觉传达、产品设计等知识,观察的焦点在于民族文化的表达,先总体研究全球语境和民族认同的关系,再分学科深入探讨具体的融合创新方法,探讨在全球语境下,设计如何体现民族风格、现代设计中“中国元素”的表达以及设计创作中的“古为今用”等问题,总结出在设计领域里如何对优秀传统资源进行开发和利用,如何使中国作品洋溢着“中国风”。此次研究的重点就是在现代设计与传统设计语汇中找到一个合理的契合点,将传统艺术的精髓融入现代设计理念中,在传统文化中加入时代元素,使传统文化元素融合到现代设计中去。 

【Abstract】 In the modern background, the design forms a Context of Globalization, welcoming a new design wave of the multicultural symbiosis. Globalization is bound to impact on the traditional values and the national identification, and to impact on the national culture, but design globalization does not mean the identity of the designing styles and the loss of national identification. In this era of information with the globalizing of economy and culture, inheriting and carrying forward the national culture, and promoting the application of local language in modern design, are consuming demands of this era and the cultural trends. Advocating the integration of Chinese tradition and modern design is the best way to improve national identification. On the basis of absorbing foreign culture, we should creat a design culture with distinct national features.Global Context and national identification, together with the art of design, involve extensive content. This research involves cultural psychology, social psychology, design psychology, marketing, visual communication, product design and other knowledge with the focus on the expression of the national culture. Firstly, it does overall research on the relationship between the global context and national identification. Then the research deeply explores the specific ways of integration and innovation, and disscusses that in the global context, how the design embodies national style, how to express the "China elements" in modern design, how to make "the past serves the present", and other many questions. It sums up how to develop and use the outstanding traditional resources in the design field, and how to make the Chinese works permeated with the "China wind." The focus of the research is to find a reasonable joint of modern design and traditional design, to integrate the quintessence of traditional arts into the modern design concepts, to add the times elements into traditional culture, and to achieve the integration of Chinese traditional cultural elements and modern design. 

【关键词】 现代设计; 传统文化元素; 全球化语境; 融合

中国大学排名

摘要 3-4
Abstract 4
目录 5-7
绪论 7-10
    1. 研究的背景 7
    2. 研究的意义 7-8
    3. 研究目的 8
    4. 研究的创新之处 8-9