另眼看文化—文化对中美商务活动的影响

A New View on Culture ----The Impact of Culture on Sino-U.S.  Business Activities

Abstract

Sino-U.S business activities since one economic activity, also is one kind of cultural activity. Culture is the soul carrier of human-being, when we talked about the Sino-U.S.business activities---firstly we should considering the culture factors. This article first elaborates the culture from the different four aspects to the Chinese and American commerce activity concrete influence. Then from cultural angle concrete comparative analysis on both countries core culture values, the concept of interests, ethics morals view, work view and behavior view difference, expounded the culture in both countries commerce activity the institute vital role. Sino-U.S.trade activities is increasingly frequent, in the process of commercial contact the cultural barrier becomes more and more; the reality urgently requests us to speed up the research of the elimination trade on the cultural barrier aspect. Therefore, in order to eliminating in these business activities the cultural barrier, we must come from two aspects diligently: one, in the respect concrete on cultural difference in business activities; two are compromises the cultural difference in the Sino-U.S business activities. Now the world, the culture already is tacitly approved is one kind of soft strength, only has the positive use it to seek victory minimizes losses can reduce the nonessential economic loss and the cultural loss in the Chinese and American trade stage. The culture is the double-edged sword, only has dance this sword well, Sino-U.S. can in both countries commercial activities the mutually beneficial reciprocal benefit, harmonious development.

Key Words: culture; culture difference; cultural impact; Sino-U.S. business
activities

摘  要

中美商务活动是1种经济活动,也是1种文化活动。文化是人类从事经济活动的精神载体，谈中美商务活动就必须考量文化因素的作用。本文首先从不同的4个方面来论述文化对中美商务活动的具体影响，然后从文化角度比较分析两国的核心文化价值观、利益观、伦理道德观、劳动观和行为观等方面的差异，来阐明文化在两国商务活动中所起的重要作用。中美贸易活动愈来愈频繁，商务交往中所产生的文化壁垒也越来越多，现实迫切的要求我们来加快消除贸易中文化障碍方面的研究。我们就必须从两个方面来努力：1是尊重具体商务活动中的文化差异，2是调和中美商务活动中的文化差异。当今世界，文化已经被默认为1种软实力，只有积极的利用它趋利避害才能在中美贸易的舞台上减少不必要的经济损失和文化损失。文化是把双刃剑，只有舞好这把剑，中美双方才能在两国的商务活动中互利互惠，和谐发展！

关键词: 文化、文化差异、文化影响、中美商务活动

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