商务英语信函中的礼貌原则

The Politeness Principle in Business Correspondences

Abstract

With the fast development of the economic globalization, more and more foreign corporations swarm into China. Business correspondence, as an important way to communicate, is the main carrier to exchange business information. And politeness, one of the most fundamental characteristics of business correspondence, should be paid more attention to.
Firstly, this thesis presents the current circumstances of business correspondence. Then, beginning with the analysis on politeness phenomena in psychological and social-cultural perspectives, it gives a minute survey of politeness principle based on Leech’s “Politeness Principle” and Brown&Levinson’s Face-threatening acts. Furthermore, it mainly analyzes the applications of politeness principle and the maxims that how to embody politeness principle in business correspondences by illustrating a mass of examples. Politeness cannot only be expressed by using salutation and compliment but also can be expressed by the honorific, the positive, the euphemistic and the indirect maxims. In a word, politeness principle has played an important role in the business correspondence, and the means of expressing politeness are also various.

Key Words:  politeness principle;  honorific-maxim;  positive-maxim;
euphemistic-maxim;  indirect-maxim

摘  要

    随着经济全球化的快速发展，越来越多的外国公司涌进中国。商务信函作为商务沟通的1种重要途径也成为了商务交换信息的主要载体。而礼貌性是商务信函的最基本的1个特点，应当受到重视。
本文首先介绍了商务信函近来的情况.然后从礼貌现象的心理和社会文化角度入手，在利奇的“礼貌原则”和布朗&列文森的“面子威胁论”基础上，详细了解了礼貌原则。此外,它通过列举了大量的实例，主要分析了商务英语信函中礼貌原则的应用以及如何去体现礼貌性的准则。礼貌不仅可以通过使用称呼，招呼祝词，也可以通过尊他性，肯定性，委婉性，间接性来体现。总而言之，礼貌原则在当今社会的商务信函中还发挥着举足轻重的作用，体现礼貌的方式也是多种多样的。

关键词：礼貌原则、尊他性、肯定性、委婉性、间接性

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