促销伤害危机及其应对方式(5)
2014-06-27 01:14
导读：[19]Gardner,David M.“Deception in Advertising: A Conceptual Approach”,Journal of Marketing,1975,39 (1): 40-46. [20]Inman,J. Jeffrey,Leigh McAlister,and Wayne Hoyer. Promotion Signal: Proxy for a P
[19]Gardner,David M.“Deception in Advertising: A Conceptual Approach”,Journal of Marketing,1975,39 (1): 40-46.
[20]Inman,J. Jeffrey,Leigh McAlister,and Wayne Hoyer. Promotion Signal: Proxy for a Price C\AV Journal of Consumer Research,1990,17 (6):74-81.
[21]Jones,Mary Gardner. The Federal Trade Commission in 1968: Times of “Turmoil and Response,” Journal of Public Policy A. Marketing,1988(7):1-10.
[22]Kinnear,Thomas C. and Ann R. Root. “The FTC and Deceptive Advertising in the 1980s: Are Consumers Being Adequately Protected”? Journal of Public Policy
