旅行社运用旅游广告媒体的现状及对策分析

旅行社运用旅游广告媒体的现状及对策分析
 
摘要：随着旅游业的飞速发展，作为旅游目的地和游客之间的中介机构---旅行社，它们之间的竞争也日益激烈。在旅行社抢占客源市场时，作为现代技术的广告媒体起着至关重要作用。本文在总结旅行社发展现状的基础上，结合当今旅行社运用的主要广告媒体的现状，分析目前旅行社在运用广告媒体中存在的问题及旅行社运用旅游广告媒体的对策。
关键词： 旅行社; 旅游广告媒体; 旅行社广告媒体的运用

The Analyze of the Strategy and Situation of Tourism Media Used by Travel Agent
 
Abstract: Together with the development of tourism industry, the competition between the tourism agent which is the bridge of travel destination and traveler becomes increasingly serious. The advertisement is an incredibly effective tool for the tourism agent to attract travelers. Based on the situation of the development the tourism agent and advertisement, this article analyses the problems which exist in tourism advertisement, and discusses the strategy that tourism agent can adopt Tourism advertisement.
Keywords: Travel agent; the tour advertises medium; the usage of advertises medium of travel agent