网络广告面临的问题与对策

网络广告面临的问题与对策
 
摘要:随着通信和网络等技术日新月异的发展，网络广告作为1种新兴的广告形式以其特有的优点以及与传统广告的互相融合性使其飞速发展，但是也带来了1些问题没有得到很好的解决。
本文分为3大部分，来研究网络广告所面临的问题及对策，第1部分分析了网络广告的形成、网络广告的特点以及网络广告与传统广告的区别，第2部分提出了网络广告目前所存在创意水平有限，投放形式缺乏科学性，促销效果不理想，法律界限模糊等1些问题，第3部分针对网络广告目前所存在的问题提出了多角度提高网络广告创意、与网民形成良好互动、加强网络广告效果的评价、健全和完善网络广告法规几个相应的对策。
做为新兴事物网络广告对策研究还偏少，因此研究网络广告显得很有必要和迫切，分析其问题使其规范发展能够更加充分的发挥网络广告的作用是本文的目的。

关键字：互联网; 网络广告; 第4媒体

The measures and problems are faced by network advertisement
 
Abstract: With communications networks and the rapid development of technology, Internet advertising as a new form of advertising, upon its unique advantages, as well as traditional advertising integration make itself develop very rapidly, but has also brought some problems have not been satisfactorily resolved.
This paper consists of three parts, to study advertising network facing the problems and countermeasures. The first part analyzes the form of the network advertising, its features and the distinction between traditional advertising. The second part shows that advertising creativity is limited at present, and lacks scientific injected form, sales promotion result is not satisfactory,   legal limit is fuzzy, and so on. The third part is aimed at advertising network currently exist on the question of targeted research potential clients, developing friendly interactive advertising network technology and the Internet advertising market regulatory and legal system building, advertising network detection system several policies accordingly

Keywords: Internet; network advertisement; The fourth media