我国中小企业网络营销发展现状、问题及对策研

我国中小企业网络营销发展现状、问题及对策研究
 
摘要:
伴随着21世纪的来临，以Internet为核心的现代网络技术和通信技术已经得到了飞速的发展和广泛应用，世界经济向全球化和信息化发展成为新世纪鲜明的特征和趋势。今天，我们已经走入了以因特网(Internet)为基础的网络经济时代, 企业利用互联网有效开展网络营销活动，寻找新的商机，已成为1种必然选择。
然而我国企业，特别是我国中小企业对网络营销缺乏全面的了解和正确的认识，在网络营销过程中走了很多弯路，遇到很多问题。本文围绕网络营销这个话题，以解决我国中小企业网络营销发展所遇到的问题为第1目标。
为了展开整个论证，首先介绍了网络营销的内涵，继而对我国中小企业网络营销现状进行分析，然后分析了我国中小企业网络营销发展的优势与机会，归纳总结出现阶段制约我国中小企业网络营销发展的主要因素，并针对这些阻碍因素提出了相应的对策。

关键词：中小企业；网络营销；对策

The Actuality, Issues and Countermeasures Research of Small and Medium Enterprises Cyber-marketing Development in our Country

Abstract:
With the coming of 21-century, modern network technology and corresponding technology which are on the basis of Internet have developed rapidly and applied widely. The internationalization and information of the global economy will be the obvious characteristic and trend in the new century. Today, network economy times has come, it is inevitable for enterprises to develop the Cyber-marketing to look for the new chances.
However,the lack of exposure to the right knowledge of Cyber-marketing based promotions results in many frustrations and problems to small and medium enterprises in our country. This thesis focuses on Cyber-marketing. To solve the common problems, our target is finding the Cyber-marketing solutions for small and medium enterprises in our country.

Keywords: Small and Medium Enterprise; Cyber-marketing; Countermeasure