消费者选择第三方支付方式的调查分析

消费者选择第3方支付方式的调查分析
 
摘 要：互联网在国内的回暖升温，带动了电子商务的空前高涨，同时也催生了1片新兴的在线支付市场——第3方支付市场。第3方支付在商家与顾客之间建立了1个安全、有效、便捷、低成本的资金划拨方式，有效缓解了电子商务发展的支付压力，成为解开“支付死扣”的1种有益尝试。为了更好的推行第3方支付，本文利用问卷调查分析探讨了目前消费者选择第3方支付的原因及其关键因素，以及当前第3方支付的优势，并在此基础上提出了对于未来第3方支付平台建设的1些相关建议。

关键词： 网上支付；第3方支付；安全 

The Survey Analysis of The Third-party Payment of Customers’ Choice
 
Abstract:The development of Internet has led to unprecedented upsurge of E-commerce and the third-party payment market arises as the expedited on-line payment market at this historic moment. The third-party payment established a security,effective, convenient and low-cost way to transfer funds between merchant and customer. The third-party payment effectively alleviated the payment pressure on electronic commerce development and became beneficial attempt to tackle the payment difficulty. To improve the implementation of the third-party payment, the article analyzes the reasons and critical factors which influence actual customers to choose the third-party payment and the predominance of current third-payment by questionnaire survey. At last, based on these, some suggestions for the construction of the third-party payment platform in the future have been made .

Key Words: Online payment；The third-party payment；Security