企业实施电子商务的成本与效益模型初探

企业实施电子商务的成本与效益模型初探
 
中文摘要
本文通过假设企业处于完全竞争市场，在同等条件与1定周期内，将市场中某单个企业实施电子商务前的成本与效益，与该企业实施电子商务的成本，以及实施电子商务以后的成本与效益变化进行对比，最终构建出企业实施电子商务的成本与效益模型。通过该效益模型，揭示了企业实施电子商务后的主要利润增长源泉。同时，通过该模型，分析了企业在何种情况下实施电子商务可以获得更多的利益，应该实施电子商务；在何种情况下实施电子商务对企业的利润不产生影响；在何种情况下实施电子商务将导致“生产率悖论”，而不应该实施电子商务，为企业是否应该实施电子商务提供了参考依据。另外，文章对该模型存在的问题及解决办法进行了论述。最后，文章提出了对电子商务在企业中的应用展望。

关键词  电子商务；成本；效益；模型

Preliminary Research of Cost & Profit Model about enterprise carries Electronic Commerce into execution
 
Abstract
This paper use a certain enterprise’s cost and profit before actualize E-commerce contrast with the cost of the enterprise actualize electronic commerce, and the cost and profit after it actualized electronic commerce in a certain time through supposed that the enterprise has been placed in the complete competition market. At last, it construct a cost and profit model about the enterprise actualize electronic commerce. From this model, we can find the origin of the main profits growth after the enterprise actualized electronic commerce. At the same time, the article analyzed in what’s condition the enterprise actualize E-commerce can acquire more benefits, and should carries E-commerce into execution; in what’s condition the enterprise actualize E-commerce can’t bring influence to the profits of the enterprise; in what’s condition the enterprise actualize E-commerce will cause the “Productivity Paradox” that make the enterprise’s profits down. The model offer a reference about the enterprise choose to actualize E-commerce or not. Moreover, the article analyze some problems and the methods of resolve these problems the model have. Finally, the paper bring prospect for the enterprise actualize E-commerce in the future. 

Keywords  Electronic Commerce; Cost; Profit; Model 中国大学排名