慈溪市非品牌小家电产业集群发展战略研究

慈溪市非品牌小家电产业集群发展战略研究
 
摘要：慈溪市小家电产业发展迅猛，当前慈溪已成为与广东顺德、山东青岛齐名的中国第3大家电制造业基地。但是其非品牌小家电产业发展缓慢，有包括品牌基础、产量优势以及软环境在内的集群优势，但缺少核心技术、技术工人短缺、产品档次较低、产品同质化严重、产业链不完善等问题是制约非品牌小家电发展的重要因素。因此，政府组织企业对产业的核心技术进行攻关和对创立品牌进行扶持、建立职业技术学院，提供地域性人才支持、促进集群内企业之间的联盟、发展中介机构，加大招商引资力度、营造利于集群发展的良好环境、促进家电产业群内企业之间的互动是慈溪市非品牌小家电下1步发展的关键，这也是沿海发达地区乡镇块状经济需要解决重点问题。

关键词：非品牌； 产业集群； 发展战略

The Research Of Non- brand Small Electrical Appliances Industry Colony Development Strategy In Cixi

Abstract：The Cixi small electrical appliances industry development is swift and violent, Now Cixi has become the Chinese third big electrical appliances manufacturing industry base which with the Shunde Guangdong, the Qingdao Shandong shares the honor. But non- brand small electrical appliances industry has developed slow, including the brand foundation, the output superiority as well as the soft environment colony superiority, but there are some problems restrict the important attribute which the non- brand small electrical appliances develops. Such as lacks the core technology, the technical worker short, the product scale lower, the product homogeneity serious, the industrial chain is imperfect and so on. Therefore, the official organization enterprise carries on the attack to the industrial core technology and carries on the support, the establishment professional technology institute to the establishment brand, provides the region talented person to support, in the promotion colony between enterprises alliance, the development facilitating agency, increases the dynamics, builds favor the good environment, in the promotion electrical appliances industry group which the colony develops between enterprises interaction is the key which the Cixi city non- brand small electrical appliances next step develops, this is also the key problem that the coastal developed area villages and towns massive economy needs to solve.

Key words: Non- brand; Industrial colony; Developmental strategy

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