顾客价值战略与企业竞争上风(4)
2017-06-28 01:04
导读：[1]Woodruff, Customer Value: the Next Source for Competitive Advantage, Journal of the Academy of Marketing Science, 25(2) ,1997. [2]Michel Treacy and Fred Wiersema, Discip line of Market Leaders, Lon
[1]Woodruff, Customer Value: the Next Source for Competitive Advantage, Journal of the Academy of Marketing
Science, 25(2) ,1997.
[2]Michel Treacy and Fred Wiersema, Discip line of Market Leaders, London, Harper Collins, 1995.
[3]Michael E. Porter, Strategy and the Internet, Harvard Business Review , M arch2Ap ril, 2001.
[4]Michael E. Porter, What is Strategy , Harvard Business Review , Octorber-December, 1996.
[5] Jeremy Hope and Tony Hope, Competing in the Third Wave: The Ten Key Management Issues of the Information Age, Boston, Harvard Business School Press, 1997.
[6] Marc H. Meyer and Alvin P. Lehnerd, The Power of Product Platforms. Free Press Simon
