整体产品观念在酒店业中的应用

整体产品观念在酒店业中的应用

摘要：市场经济，企业的生产目的是“满足需求，获得利益”，企业只有把完整的产品（核心产品、有形产品、附加产品）提供给消费者，才能充分满足他们的需求，才能有利于企业营销工作的开展，最终才能给企业和社会带来效益。整体产品观念是支持企业生存发展的理念，其包含3层次：基本产品，有形产品和附加产品。整体产品观念对酒店业的影响尤为的重要，本文根据酒店业发展的现状，提出存在危机，就存在的问题，提出解决的对策。相信在整体产品观念的应用下，酒店业会在激烈的竞争中久居首位。

关键词：整体产品观念；服务化经营；附加服务

The Application of the Overall Product Conception in Hotel Industry
 
Abstract: In the market economy, the goal of enterprises production is meets the need, obtains the benefit. The enterprise have to provide the complete product to the customer, (the complete product is the core product, the visible product and the attachment product) to satisfied the customer. Also to be advantageous to the enterprise marketing work development, finally can give the benefit to the enterprise and the society. The concept of overall product is supports to the concept of the enterprise survival. It contains three levels: Basic product, visible product and attachment product. The influence of the concept of the overall product to the hotel industry becomes especially more-importance. The article according to the present situation of the hotel industry development, proposed the existence crisis, the existence question, proposes the solution countermeasure. Believed that who use the concept of the overall product, the enterprise has more chance to win.

Key word: The overall product conception; Service management; Attachment service （科教论文网 lw.NsEac.com编辑整理）