农业电子商务的发展对策研究

农业电子商务的发展对策研究
 
摘要：农业电子商务就是指以农业生产为中心而发生的1系列的电子化的交易活动，包括农业生产的管理，农产品的网络营销，电子支付，物流管理以及客户关系管理等。
本文首先介绍了农业电子商务产生的必要性及实施的可行性，论证了在我国发展农业电子商务既是应对国际挑战的需要，也是自身发展的客观要求。然后阐述了国外农业电子商务现状，同时结合当前我国农业电子商务发展的现状和存在的问题，指出电子商务基础薄弱、观念滞后、商务意识淡薄、农产品质量标准、信息分类标准体系不健全等是制约我国农业电子商务发展的主要障碍。针对前面的分析，借鉴国外发展农业电子商务的成功经验，从完善发展环境，建立电子商务保障体系、更新观念，提高对电子商务的认识水平等方面提出了相应的解决对策。

关键词：农业电子商务； 农业生产；网络营销

Research on measures of development for agriculture electronic commerce

Abstract: The agriculture electronic commerce refers to a series of electrons transaction activity, which occurs for the agricultural production the center, including the agricultural production management, the agricultural product network marketing the electronic payment, the thing flows management as well as customer relations management and so on.
This article first introduced the agriculture electronic commerce produces of the necessity and feasibility, proved that the development of the agriculture electronic commerce in our country not only the international challenge need, but also own development objective request. Then elaborated studies the foreign agriculture electronic commerce present situation. At the same time, according to our country agriculture electronic commerce development the present situation and the existence question, pointed out that the electronic commerce foundation weak, the idea lag, commercial consciousness light, the agricultural product quality specification, the message class standard system is not perfect and so on. This is our country agriculture electronic commerce development the main barrier. In view of the front analysis, and the model of overseas development agriculture electronic commerce success experience, perfection of the development environment, establishment the electronic commerce safeguard system, the renewal idea, enhanced proposed the corresponding solution measures, such is to the electronic commerce raise the level of understanding.

Keyword: Agriculture electronic commerce; Agriculture production; Network marketing