电子商务环境下的网络营销渠道研究

电子商务环境下的网络营销渠道研究
 
中文摘要：随着信息技术特别是网络技术的不断发展，国际互联网的全球化热潮使人类社会进入了电子商务时代。在电子商务环境下，网络营销渠道作为1种新的渠道形式和理念快速发展起来，逐渐成为1种主要的渠道形式。本文主要是对电子商务环境下的网络营销渠道进行研究。它虽然有其自身的优势，但也存在1系列的问题，这是需要认真分析和解决的。全文共分3大部分，来研究电子商务环境下的网络营销渠道。第1部分说明其现状和存在的问题。第2部分对其存在的问题进行了深入分析。第3部分针对其存在的问题提出了几个相应的策略。全文主要从改善电子商务这1外部环境和弥补网络营销渠道内部的不足着手，提供1个较为全面和系统化的思路，为网络营销渠道的研究提供1定的参考和思路。

关键词：电子商务；网络营销渠道；风险
                               
The study of the channel of network marketing under
the E-Commerce conditions
 
Abstract:  As the continuous development of informational technology, especially of the network technology, the tidal wave of international internet’s globalization gets mankind society into E-commerce era. Under the E-commerce condition, the networking channel as a new form and a new idea develops very quickly, and becomes the main channel form gradually. This article mainly studies the channel of network marketing under the E-commerce conditions. Although the channel of network marketing under the E-commerce conditions has its own advantages, it also has a series of problems, which we need to analyze and solve seriously. This article, the study the channel of network marketing under the E-commerce conditions can be divided into three parts. Firstly, analyzing the status and problem of it. Secondly, analyzing into its problems deeply. Thirdly, proposing several corresponding programs directing against the problems.  The main propose of the whole text is to improve the external environment of e-commerce and the internal environment of network marketing channels, Provides a more comprehensive and systematic thinking, provides certain information and ideas for the study of Network marketing channel.

Keywords:  E-commerce; the channel of network marketing; Risk