海南省特色旅游业发展研究

海南省特色旅游业发展研究
 
摘要：随着现代化和城市化过程的加快，旅游业越来越受到人们的青睐。海南旅游业是海南发展经济的主导产业，虽然起步较晚，发展却非常迅速，但发展过程中存在经营体制的不健全、产品单1粗糙、从业人员素质低等许多问题，这些问题严重制约了海南旅游业的发展。本文首先总结了海南旅游业发展现状，对旅游业发展的优势和劣势进行了分析，然后提出了发展海南旅游业的政策建议.

关键词：特色旅游业；SWOT分析；研究

Research on  the  Development of   Hainan’s   Characteristic  Tourism
 
Abstract: Along with further development of modernized and urbanized process, the tourism more and more receives peoples favor. Although The Hainan’s tourism industry that is the core of Hainan’s industry, starts late， it’s development extremely is actually rapid, in recent years, which the management and the management system are not perfect, product is sole rough， the workers quality is low and so on that have restricted the Hainan’s tourisms development This article first analyzes the development situation of Hainan’s tourism, points out the superiority and weeknes, opportunity and threaten, then  make some suggestions to some problems which exist in the development.

Key words: special tourism；SWOT analysis； reseach