快餐食品对中西方传统饮食文化的影响力

摘  要

快餐业在中国的发展极为迅速，1些西方的快餐品牌已经占领了世界快餐行业的大多数市场。在中国就有“快餐文化”这1说法。因此，我们开始考虑1个问题即：快餐业的影响力到底有多大。
以麦当劳为例，作为1个著名的快餐品牌，它已经占领了大部分快餐领域，但它的成功绝不仅限于它所生产的食品的口味和经营模式，我们更应该关注其背后的文化影响，它意味着：物美价廉，统1的供货，高效的服务以及快捷的购买方式。从中我们也看到了西方1种新的饮食文化，它代表的是个性化和平等性。
另外，我们也看到要发展本土快餐行业，除了传统的高质量食品的供给以外，要树立自己的快餐品牌，注重个性化服务，以适应现代人的需求。

关键词：饮食； 文化； 风俗；个性化；品牌

ABSTRACT

The development of fast food in China is extremely fast, some western fast food brands have already captured most of the fast food markets in the world. In China, there is a saying of “Fast Food Culture”, and we begin to be concerned about the influence of fast food.
Take McDonald’s for example, as a famous brand of fast food, it has widely captured the world-wide locations, its success must not be limited in the taste of food and management. Therefore we must pay attention to its culture, which means: cheap, uniformity, efficiency, availability. From that, we can see some new Western dining cultures, such as individualism, equality, and so on.
What’s more, in order to develop Chinese fast food industry, it is imperative that we have our own fast food brands and try to adapt to the modern life, which means personality service.

Key words:  dining;  culture;  influence;  personality;  brand

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