浅谈中国三大旅游市场

浅谈中国3大旅游市场

摘要：旅游业是在世界范围内迅速发展的1个现代新兴产业，中国在相当长的1个历史时期内，1直坚持“积极发展入境旅游、大力发展国内旅游、适度发展出境旅游”的总体发展方针。实施统1管理，强化宏观调控，加强国际旅游合作，把入境、出境和国内旅游3个市场在1个更高层次上衔接起来。本文针对我国目前的3大旅游市场，首先就我国3大旅游市场的国内旅游市场发展和国际旅游市场研究进展和趋势进行探悉，其次就我国目前3大旅游市场的现状和存在的问题进行阐述和分析，然后针对我国目前3大旅游市场存在的问题提出政策建议和促进措施。

关键词：入境旅游市场；国内旅游市场；出境旅游市场

Simply Analysis on the Chinese Three Tourism Markets

Abstract: Tourism is a new and modem industry expanding rapidly all over the world. China, over a fairly long period of time in history ,has been adhering to this overall developing policy:"developing into-Land tourism forcefully; Developing home-Land tourism actively and Developing out-of-Land tourism opporiately.” This article firstly analyzes environment of tourism marketing in China.The author thinks that the tourism industry are developing,Chinese governments support does good to tourism industry and Chinese economy development contributes to tourism industry.the author point out the problems of development of Chinese tourism marketing.For example,the tourism marketing is not perfect,and the marketing kind is not complete, and the system of tourism marketing is imperfect and so on. In the end,the author gives some advice how to setle the seproblems in order to make Chinese tourism industry great progress.

Keywords: outbound tourism market; domestic tourism market; inbound tourism market