我国连锁超市的电子商务模式研究

我国连锁超市的电子商务模式研究
 
摘要： 随着电子商务在我国的迅速发展，各行业都发生了不同程度的变化。而与我们生活息息相关的连锁超市在全国范围内的迅速扩张得益于网络技术和信息技术的广泛应用。我国大型的综合超市的发展利用连锁经营取得了规模效益。电子商务的应用成了连锁超市规模效益取得的必要条件，因为电子商务利用信息技术和网络技术，提高了贸易伙伴之间的商业运作效率，降低了运营成本。目前只有先发展企业的B to B，建立健全企业内部Intranet，在国家相关体制逐渐成熟之后，连锁超市发展企业对消费者的B to C才有现实意义。反之，若企业在B to C上盲目投资，必然带来销售成本的增加和利润的降低。因此，我国的连锁超市1定要依据自身的状况来发展电子商务。

关键词：连锁经营; 电子商务;应用模式

Electronic Business Mode Study
Of General Merchandise Supermarket in Our Country
 
Abstract:  Along with the electronic commerces rapid development in our country, various professions have all had changed more or less. The chain-like supermarket in nationwide scale rapid expansion which is closely linked to us benefits from the networking and the information technology widespread application .The development of large-scale synthesis supermarket with chain-like management has obtained scale benefit. The electronic commerce application is the essential condition of chain-like supermarket obtaining scale benefit. Because of electronic commerce utilizing information technology and networking , it has enhanced commercial operation efficiency between the trade partners and reduced the operation cost. At present the enterprise should develop B to B mode and establish intranet .If only enterprises could develop B to C mode after relative polices is established ,which would  have activity meanings.Otherwise,it will reduce profit and add cost . Chain-like supermarket should develop E-commerce depending on the situation of itself in our country.

Keywords:  Chain-like management; Electronic commerce; Application pattern