雨润集团网络营销总体策划

雨润集团网络营销总体策划

摘要：随着计算机网络在全世界范围内的普及，网络营销作为1种全新的营销方式，已经成为企业扩大宣传，推广产品以及改善销售服务的重要渠道，是企业制定战略发展目标不可缺少的因素。本文运用现代网络营销理论对雨润集团的网络营销环境的分析；通过营销策略的选择和网络营销技术的应用，进行企业网站的规划、网络的推广、顾客关系的再造、营销伙伴的建立、价格策略的使用，从而对雨润集团的网络营销做出了总体的策划。

关键词：雨润集团；网络营销；营销环境；营销战略

The Network Marketing plan of The Yurun Group
 
Abstract: With the popularity of computer network in the whole world, Network Marketing is a new method which has become an important channel of advertising, product promotion, marketing services and an indispensable factor for developing strategies. Therefore, this paper analyzes the environment of network marketing in the Yurun Group, chooses the strategy and use the technology of network marketing for network promotion, customer relationship in recycling and marketing partners in the establishment, the use of pricing strategy, then makes some plans of network marketing for the Yurun Group.

Keywords: The Yurun Group; Network Marketing; Marketing Environment; Marketing Strategy